I noticed people struggle to buy gifts for their friends/family. They find it hard to: • choose a gift • remember to choose it on time
Team: All presented work is my own (iterated with feedback from mentors.) This is a hypothetical case study. Not work done for a client/company.
My first task was to figure out how people go about buying gifts when they need to. I was attempting to do this by myself, so I wanted to be reasonable with the research methods I employed to get the maximum return on time invested. I decided: