I noticed people struggle to buy gifts for their friends/family. They find it hard to: • choose a gift • remember to choose it on time


Team: All presented work is my own (iterated with feedback from mentors.) This is a hypothetical case study. Not work done for a client/company.


  1. Research
  2. Information Architecture
  3. Wireframes
  4. Usability tests + Insights
  5. Branding
  6. Visual Designs
  7. Prototype
  8. Learnings and room for improvement
  9. Conclusion


My first task was to figure out how people go about buying gifts when they need to. I was attempting to do this by myself, so I wanted to be reasonable with the research methods I employed to get the maximum return on time invested. I decided:

  1. User interviews
  2. Competitor analysis
  3. Usability tests
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